3 Effective Restaurants Marketing Tips During Lockdown

Among the many businesses and industries that took a toll because of the pandemic, restaurants and the hospitality industry is on top of the list. Restaurants, for the first time in history, are forced to stay quiet, and even now that things are changing, it is expected that there is still time for things to get back to being completely normal.

This time of crisis requires innovation that can change their core of operations, and continue working to stay relevant. Below, we have got a few idea inspirations, you can try, that would help you stay relevant through the pandemic.

1. Start cooking classes online

Now more than ever, people will look for you online. To make it worth their while, you need to offer something that your competitors aren’t. In this lockdown, when the dine-in is restricted, why not reveal your own secret recipe in exchange for some minimal charges?

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You can start with giving free classes that have only basic recipes and then eventually charge a fee against your scent recipes. It is really cost-effective for you as well as for your customers. Further, this exercise also promotes customer loyalty. These classes can be about your menu specials or based on special cuisine as well. Your customers will not only encourage you but will also recognize you differently than other restaurant owners.

Plus, with the pandemic and imposed lockdown, people around the globe have a lot of spare time as well. There are various mediums where you can host these classes. Apart from the extra earnings, if your customers find something really delicious, they will make it a point to visit you once things get back to normal!

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2. Doorstep deliveries

Since the pandemic, this is the only way people can get access to your delicious food. Every restaurant is gradually moving to a doorstep delivery model and you definitely can’t stay away either.

There are primarily two ways people can order from you, that is, phone calls, and online. My suggestion is that you must keep both the options available. For online ordering, invest in an online ordering system and offer a seamless experience to your clients. Be present across all the third-party delivery applications. If you have the investment and desire, you can also start your own food delivery application.

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When providing doorstep deliveries, your food menu should be slightly different than your regular menus. People don’t often order cocktails and drinks online. Put emphasis on your

food items primarily. Having attractive discounts and offers for online orders is always effective.

3. Give BACK

Because of the lockdown, the performance of every restaurant is affected and the best way to overcome this and even to start a new business is to use an online ordering system for restaurants. These systems will help you win more orders and build your credibility among others.Everyone has taken a hit because of the pandemic, but now more than ever before, people have learned to give back to society. There are people who need help financially, mentally, or even physically.

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As a leading restaurant, you must also do something that can relieve the world of this suffering. You can add donated meals to your menu.

For instance, for every pizza ordered, provide a free pizza to the struggling families of covid patients, or nurses or doctors, who are working day in and night. Or, you can also donate a percentage of your profits to Covid Carefunds, and to society. You can also explore other ways to give back to society.

Further, you also need to show your intention to your customers. This will help you establish a responsible brand along with contributing to a social cause. This will also help you promote brand loyalty and boost the confidence of your customers, who will order from you.

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Over to you…

Because of the lockdown, the performance of every restaurant is affected and the best way to overcome this and even to start a new business is to use an online ordering system for restaurants. These systems will help you win more orders and build your credibility among others. Everyone has taken a hit but if you are creative with your ideas, you can continue to make profits and stay relevant through the pandemic. All our three points are very effective and are extremely recommended.

The first will help you in building relationships with your customers and potential customers, the second one is about collecting maximum revenues and the third one will help you connect with the community. All three do wonders if used wisely! Start somewhere and I am sure you will see a magnificent response.

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