Computer-assisted personal interviewing (CAPI) offers many benefits over traditional face-to-face interviews, including increased scalability and reduced costs. In this article from WatchThemLive, we’ll discuss 5 of the biggest benefits of CAPI, with examples, to help you decide if it’s right for your organization to maintain  psychographic segmentation.

1) Cost Savings

One of the main benefits of CAPRI is the cost savings it offers compared to traditional in-person interviewing. With CAPRI, you can eliminate travel costs and interviewer time, as well as the need for interview space and equipment.

CAPRI requires only one person at a computer station – an administrative assistant who enters the data from a survey. Data entry also happens much faster with CAPRI than through paper surveys or hand-written forms because the information is automatically saved with each response.

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2) Better Data Quality

CAPTCHA is a great way to ensure that your data quality is high. By using CAPTCHA, you can be sure that only humans are filling out your survey, which means that you’ll get more accurate data. In addition, CAPTCHA can help prevent bots from spamming your survey.

3) Auditing

  1. Automated questionnaires can help to ensure that all questions are asked consistently.
  2. They can also help to ensure that the interviewer does not inadvertently introduce bias into the questionnaire.
  3. The use of computers can also help to reduce the amount of time needed to administer a questionnaire.
  4. In addition, computer-assisted personal interviewing can help to increase the response rate to a questionnaire.
  5. Finally, computer-assisted personal interviewing can also help to improve the quality of data collected from a questionnaire.
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4) More time for fieldwork

One of the main benefits of using a computer to conduct interviews is that it frees up time for fieldwork. This is because you can automate many of the tasks associated with traditional paper-based interviewing, such as data entry and transcription. This means that you can spend more time conducting interviews and less time on administrative tasks.

There are also significant savings in terms of clerical labor costs involved in fielding a larger number of interviews. In fact, by switching to CAPI, one company saved 40% in costs related to office space. You can also reduce interviewer fatigue significantly since the interviewer’s attention is focused on guiding respondents through the interview rather than writing notes or entering data during the interview.

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Finally, this type of technology helps ensure quality control by recording all responses immediately and storing them securely in an audit trail.

5) Easier analysis

Conducting interviews via computer can make it much easier to analyze the data collected. This is because all of the responses will be in a digital format, which can be sorted and organized more easily than if they were handwritten.

Additionally, if you’re conducting interviews in person, there’s always the possibility that some of the responses will be illegible.


Computer-assisted personal interviewing (CAPI) has been around since the 1980s and has proven itself to be an indispensable tool in academic research, market research, and political polling. CAPI uses computers to increase efficiency and reliability when conducting large surveys, especially those that have multiple questions and complex branching logic. Although it’s not perfect, CAPI offers several advantages over traditional paper surveys that make it worth considering when you’re designing your next survey project. Here are five benefits of computer-assisted personal interviewing.

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