Today, many large organizations and small businesses operate online because of the global COVID-19 pandemic. The pandemic made it impossible for humans to interact freely in offices and with customers. Advertising has also suffered a series of changes.
Thus, video marketing has become a vital tool for many entrepreneurs in the post-pandemic period. Many organizations are trying to keep afloat by adapting to the new market reality. Since business functions can’t go back to normal, entrepreneurs are now using animation explainer videos to meet their marketing goals.
Consumption of video content is on the rise not only because of the pandemic but also because of technological advancements. Therefore, using an explainer video for business marketing is a popular trend today, giving businesses access to their target audience on various digital platforms.
The shift in business strategies leads to high demand for video marketing. Most business owners are taking advantage of social media platforms to market their products. Besides, most consumers have remained with the online shopping habits in the post-pandemic period because of the limitations caused by COVID.
So, let us look at why incorporating an animation explainer video is critical for your business in a post-pandemic world.
Search engines usually favor websites with videos when it comes to SEO rankings. When consumers search for products or services you offer, your video-enhanced business website will rank among the top companies on Google. Moreover, consumers also have the option of searching for specific videos on Google. The popular search engines filter results from the entire web, including YouTube.
Therefore, creating the best explainer video examples for your business is an efficient strategy in the post-pandemic period. Interactive videos will hook potential customers on your site or blog. The more time they spend on your business page, the higher the exposure, improving the SEO ranking for your company due to the boost in the duration of user stay and customer engagement.
Furthermore, such online exposure increases customers’ trust in your brand because of excellent content. Hence, embed an explainer video on your company site if you want to promote your business in the COVID-19-determined market.
High Return On Investment (ROI)
Most marketing gurus can attest that video content has a high ROI compared to other traditional marketing methods. Incorporating explainer videos is a profitable strategy since it increases customer engagement and conversion rates online. Your company website will get more visitors viewing every engaging animated video, translating to revenue growth.
However, you must understand the current marketing trends since businesses are shifting and adapting to the pandemic. Research extensively and understand the processes behind animation production. If you understand and apply these fundamental aspects, your ROI will increase immensely after a while, and you will keep your business afloat.
Effective Marketing Approach
When it comes to animation, you can never run out of digital marketing options. Thus, finding the appropriate option that meets your business needs is one of the top priorities as you start out. Numerous platforms have several video formats that you can utilize. You can tailor your animated video to suit YouTube, Instagram, Facebook, TikTok, among others, choosing among the abundance of tools to match them with your marketing strategy.
Using videos to pass a message is simple and effective. Most consumers watch explainer videos to learn about new products or services in the market. Animated explainers are an excellent way of passing across complicated concepts about your business in simple words and a comprehensible visual form. Or you might want to introduce a new product or service. To succeed in the post-pandemic, you can incorporate explainer videos as part of your marketing approach.
Brand Loyalty and Trust
Consumers need to have a connection with your brand to build trust. When they feel assured that your company is a trustworthy provider, they will purchase your products without thinking twice. Thus, making interactive animated videos is a sure path to increasing brand loyalty and confidence.
Moreover, videos provide a strong credibility sense that shatters all the myths surrounding a particular service or product, thus erasing all doubts from the consumer’s mind. Video engagement also allows business owners to sustain long-term relationships with customers. This increases user traffic, and clients will trust your brand over time.
Better Digital Advertising Outcomes
Most brands are adapting to the new normal after the global pandemic hit the business world. Animated videos are more popular today more than ever because consumers are in the online space most of the time. Therefore, video advertising is a practical approach in the post-pandemic period as it brings more click rates, translating to more sales.
As traditional advertising is becoming redundant, explainer videos will boost your advertising performance in the digital world. Furthermore, your brand will be sustainable while your competitors struggle to catch up with business changes in the post-COVID market.
Increased Conversion Rates
Incorporating explainer videos will help your business increase conversion rates. High user traffic will lead consumers to purchase your product or service even when other brands complain of slow business. Including a product video on your company’s website or other platforms where consumers can easily connect with your brand will automatically increase conversion rates.
However, to achieve sizeable improvements with business videos, you must understand your target consumers and the message you are passing across. Based on the profile of your target customer, you should adjust the tone and content of videos so that people grasp the information easily.
Revamped Marketing Strategy
Ultimately, the pandemic affected numerous businesses globally. As many brands are trying to get back on their feet, video marketing seems to be an effective recovery booster. Many entrepreneurs have discovered the significance of embedding interactive explainer videos on their company website, blog, and social media platforms.
Therefore, animated videos will keep your business afloat since people connect more with visual content today. Dare to be different and let consumers see, hear, and enjoy your animated explainer video at their convenience.