SEO copywriting refers to the implementation of the best SEO practices in content to drive traffic to the webpage. It also urges the users to take a specific action such as buying a product, downloading an e-book, or registering for an upcoming event. SEO copywriting is also the process of optimizing content with relevant keywords, high-quality backlinks, and other SEO techniques.
According to a HubSpot report, 75% of marketers rate SEO as either extremely or very effective, 71% use strategic keywords, and 69% invest in SEO. These statistics indicate the importance of SEO copywriting.
Let’s look at the benefits of SEO copywriting services for your business:
- Improves Online Brand Visibility
When your brand name ranks higher on the first or second page of the search engine, it gives a good impression of your credibility and trustworthiness. SEO copywriting also makes it easier for the users to find your website easily and thereby drives traffic. That’s why; it is often recommended that even small businesses also have an SEO-friendly website.
- Makes Website Interesting
An interesting website enhances the user experience and increases both, new and recurring traffic. SEO copywriting ensures that your content is powerful and relevant to engage the audience. It also reduces the bounce rate as the audience tends to spend more time on the website if they like the content.
- Drives Quality Traffic
While more traffic is better, it might go against you if their profile doesn’t match your expectation. An irrelevant target audience won’t take the action you want them to. They will just visit the website and leave after browsing aimlessly. A well-written and SEO-optimized content draw only quality traffic.
- Offers Improve ROI
The ROI on SEO can be as high as 12.2 times the marketing spend. This is a good enough reason to leverage SEO copywriting services. The reason behind high ROI is that SEO copywriters study the target audience’s specific problems and write content around it. This makes the content relatable to the readers.
- Gives a Competitive Edge
There is no doubt that the internet has made the competition fiercer than ever. In such a scenario, a well-written SEO copy makes you stand out from the rest. It will rank your content higher on the search engines and encourage more people to click on it. The higher your content ranks, the more the competition will stay at bay.
- Improves Sales and Conversions
A well-crafted SEO copy can double up as a sales pitch to the target audience. It can communicate your brand message in a precise and concise manner. It can compel the target audience to click the ‘buy’, ‘subscribe’, ‘download’ or ‘register’ button, thereby driving the conversions you expect.
You can invest your time and resources in SEO copywriting. However, it may shift your focus from your core strategic tasks of business. Hence, you should consider outsourcing your SEO copywriting services to a reputable agency like 411Writers. It has a professional team of SEO writers who write compelling and persuasive copy for web pages, social media, ads, and all other online platforms.