Many social networks and apps went high so dramatically that it seemed like the internet would never be the same again, and now we don’t even think about them. Remember Clubhouse? And MSQRD? Where did Vine disappear, and what became of Periscope? Some of these apps are replaced by alternatives, and others are gone because something more engaging like Limewin appeared. Start crying from nostalgia — we are ready to tell you about the apps that rapidly gained popularity and just as quickly fell into oblivion.


The app shot to fame in 2021. Its feature was exclusive voice communication. Users could create their own rooms for people to join, listen to, or participate in discussions. Clubhouse became popular because of the fact that it was actively used by celebrities. The opportunity to chat with their idol attracted 10 million people. It was impossible to record and post a voice broadcast: only online broadcasts and activity were “here and now”. The app could only be downloaded through an invitation link from friends. But the popularity didn’t last long, and it disappeared after a few months.

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Periscope is a video-broadcasting app. It appeared 8 years ago, when streaming was a novelty. You go to the app, see all the current broadcasts, join them, and chat with streamers. When Facebook took notice of Periscope’s hype, it added a similar feature to Instagram, after which Periscope’s popularity waned.


Treads is an analog of Twitter from Meta. Of course, almost from the very start of the application, tens of millions of users joined it. For those who already had an Instagram account, they made a simplified login using their existing account. But Twitter beat out Treads for honesty and openness. These are apps with different vibes: Twitter is edgy and sometimes toxic, while Treads is soft and friendly. Perhaps it’s time to recognize that trying to make analogs of already successful and popular products is almost always doomed to failure.

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The app is gone, but vines are still there. These are short videos, most often humorous, that are filmed with superimposed sound. The software was used by hundreds of millions of people, and the videos instantly spread to other social networks. Why did Vine lose popularity? There was a similar story with Periscope. Other apps noticed the demand for “vines”, developers added similar functions to their products, and then the need for a separate program for video editing disappeared.

Pokémon GO!

This game was a real breakthrough in 2016. It’s an augmented reality game: users broadcast their location, and a map showed locations where virtual Pokémon could be found. Players walked through forests, shopping malls, and dark yards in search of new trophies. But in pursuit of a successful catch, users disregarded safety rules and laws. They were sneaking into private areas, walking along busy highways and abandoned buildings. The authorities took notice of this and began to fight the dangerous hobby. So over time, the app lost its popularity. Moreover, the gameplay didn’t change in any way, even after updates, which quickly bored players.

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You’ve seen photos edited with Prisma. Users uploaded their photos, and the neural network interpreted them as if they were paintings rather than photos. The app processed a billion photos, but users got bored with it pretty quickly. However, thanks to Prisma, neural networks that edit images are actively developing and gaining popularity.


Nowadays, “masks” on social networks are a common phenomenon: you can change the color of your eyes or hair, or try on the appearance of a celebrity or an animal. But the first in this business was MSQRD. The program became so popular that it was advertised on American TV shows. That’s when Facebook bought out MSQRD and added masks to Instagram.

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The app appeared in 2010. Back then, it was popular to tell your friends about your pastime. You went to a place and showed it to your friends. Some companies even supported this endeavor and gave good discounts to visitors who often came to the establishment and checked in there. Companies received additional advertising and an influx of customers; users gained popularity and the honorable title of “mayor” in the app. After a couple of years, the hype disappeared, and developers, in an attempt to prolong the popularity, announced another app, Swarm. They added a similar check-in function, and Foursquare was left for reviews of places. The attempt failed. Instead of running two different blogs, users decided to simply delete both programs.

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