Influencer marketing is a very powerful marketing tool that’s readily available to brands of all sizes and industries. It is a tried and tested way of reaching and engaging new, relevant audiences to help complete overall marketing goals. The growth of the industry has resulted in expert influencer marketing agencies. An influencer marketing agency can help brands with all aspects of influencer marketing, from concept creation to briefing to reporting.
But why is influencer marketing such an essential tool within your overall marketing strategy?
Here are a few benefits of influencer marketing and reasons why it is such an important tool:
- Reach a new, relevant audience
The first benefit is that influencer marketing can help you reach a new, relevant audience. It’s no secret that social media algorithms make it harder for brands to organically reach their target audiences. But by working with the right influencers, you can tap into new networks of potential customers.
- Increase brand awareness and recognition
The second reason is that influencer marketing can help increase brand awareness and recognition. When done correctly, influencer marketing can result in a domino effect of increased brand awareness and recognition. The exposure your brand gets from being featured on an influencer’s page can result in new followers, customers, and engagement.
- Drives sales and conversions
The third reason is that influencer marketing can help drive sales and conversions. In fact, studies have shown that influencer-led marketing campaigns result in 11x higher ROI than traditional digital marketing campaigns. By featuring your product or service on an influencer’s page, you’re more likely to drive sales and conversions because you’re reaching a highly-engaged audience who trusts the influencer’s recommendations.
- Help build long-term relationships
The fourth reason why influencer marketing is essential to your marketing strategy is that it helps you build long-term relationships. Influencer marketing isn’t a one-time campaign; it’s an ongoing strategy that requires ongoing communication and collaboration between brands and influencers. By building these relationships, you create a mutually beneficial partnership that can result in continued success for both parties.
- Add social proof
Influencer marketing can give your brand social proof. As consumers are wary of branded content, influencer marketing can help bypass this distrust with a recommendation from a real person. Influencers are often considered experts within their chosen niches, so their word is taken seriously by their audiences. Influencers have worked hard to provide valuable content to their audiences, so they would not risk promoting an irrelevant brand or product to their audiences. If they did, influencers could lose the trust and engagement of their audience.
- Humanize your brand
Working with influencers can humanize your brand. Rather than being seen as an emotionless corporation, you can express your brand’s values and messaging through a real person. This helps audiences build an emotional connection to your brand, which ultimately increases brand loyalty.
These are just a few of the reasons why influencer marketing is such an essential tool within your overall marketing strategy. If you’re not already incorporating influencer marketing into your campaigns, now is the time to start. If not, you risk being lost behind in the static of endless social media scrolling.
While there are always alternative ways to reach these benefits, influencer marketing hits them all in one go, ultimately saving you time and money.
Working with an experienced influencer marketing agency can help you identify the right influencers for your brand and create impactful campaigns that will drive lasting results. Influencer marketing agencies can assist you in all aspects of influencer marketing—from campaign conceptualization to activating and reporting.